Color Theory
What is your favorite color? There is a reason why from a young age we use color to get to know others. Colors can convey information, evoke distinct emotions, define spaces, create mood and ambiance, and influence the people around us.​
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Color Theory is comprised of the basic principles behind how humans perceive and interpret color. Both a science and art, color theory can be subjective and may rely on cultural understanding. A common example of cultural differences pertaining to color involve Western peoples wearing black to mourn their loved ones' passing while Eastern cultures wear white to funeral processions.
While cultural significance and the psychology of color are complex topics, there are general recommendations that can help. Want to create a soothing environment? Hues of blue can do the trick. Working with a small space? White can create the illusion of more space. Dark or vibrant for drama, yellow for cheery, and neutrals to allow for the perfect canvas for art or pops of colors. ​
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We have compiled a general guide to help you make your space yours.
Warm Hues vs Cool Tones
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With interior design, most colors are placed into two categories: warm tones and cool tones.
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Colors in and of themselves are not always firmly placed in either category. A red hue with a blue undertone may feel ‘cool’, while a lime green with a yellow undertone may feel ‘warm’. It comes down to light absorption and how the color reflects light. However, there are general guidelines one may follow.
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Warm colors are stimulating and evoke feelings of warmth, heat, and intimacy. Colors such as red, orange, beige, brown, and yellow are usually considered warm and are used to create a sense of coziness and intimacy.
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Colors such as blue, green, grey, and purple are considered cool tones and are used to create serene and peaceful environments where one might go for privacy or to concentrate.
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While there are many considerations, including personal taste, it’s regarded as ideal to use cool hues for personal spaces like bedrooms, libraries, nurseries, and bathrooms, while warm tones are perfect for social spaces, such as dining rooms, living rooms, and kitchens.
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While mixing and matching tones can create a dynamic environment, it is preferred to keep the undertones constant so that the shades harmoniously contrast as opposed to clashing.
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Note: Black, white, and neutral colors are not considered cool nor warm.
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The Psychology of Color
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Through study and research, most colors have been attributed to certain words, feeling, and meanings. While the evidence is anecdotal, there remains a prevailing association.
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Black
Mystery
Drama
Sophistication
Elegance
Serious
Formal
Blue
Calm
Hope
Wisdom
Peace
Water
Sadness
Green
Nature
Healing
Relaxing
Soothing
Revitalize
Harmony
White
Clean
Pure
Innocence
Light
Perfection
Safety
Beige
Dependable
Subtle
Simplicity
Conservative
predictable
Neutral
Purple
Royal
Luxury
Spiritual
Ambition
Wealth
Whimsical
Orange
Success
Confidence
Social
Enthusiasm
Friendship
Energy
Yellow
Joy
Happiness
Creativity
Opportunity
Spontaneity
Playful
Brown
Earth
Depth
Natural
Utility
Honesty
Solid
Red
Love
Passion
Anger
Intensity
Excitement
Danger
Pink
Sweet
Feminine
Sincerity
Tenderness
Sensitivity
Youth
Grey
Serious
Professional
Mature
Practical
Quiet
Balance